Tree House Restaurant, Marketing through Architecture
Tree Top Restaurant, Marketing through Architecture
Auckland, New Zealand – April 20, 2010 – PEL (Pacific Environments Ltd.) continues to win awards on the dream like Tree House restaurant. Commissioned by Yellow (Yellow Pages) as part of an extravagant marketing campaign, PEL designed a restaurant 10m high on a redwood just north of Auckland. The structure has a truly fantastical quality bringing childhood memories to life.
The trunk of the redwood is 40m in diameter making it one of the largest redwoods in the area. The circular structure is attached t0 the tree with steel collars at the top and bottom. Having to be wheel chair accessible PEL designed a slightly sloping entry walkway that is 60m in length. Timber trusses form the main structure. The curved fins are glue-laminated pine, plantation poplar has been used for the slats, and redwood milled from the site is used in the walkway.
The marketing campaign was that all the construction and materials would be found via Yellow Pages. It has won multiple awards including; New Zealand Institute of Architects Branch Award, New Zealand Institute of Design – BEST Awards; Gold Award, New Zealand Institue of Building; Excellence Award, World Architecture Awards – Finalist. PEL did a wonderful job of invigorating the imagination and bringing the possibilities of architecture to the forefront.